Wondering what is this sports marketing all about? What is it for? In what way does it help to create a better image of a contestant or a team? Having no idea of how to estimate the media value or sponsorship effectiveness… How is it possible that a sportsman who has never won any championship, has a rich sponsor, whereas a team with gold medals does not have funds to enter international tournaments? What is the reason of such small popularity of your events? Why none of the journalist has ever asked to have an interview with the Champion of Europe?
Those are just a few out of many questions and issues connected with sports marketing which has already been the subject of numerous books and academic papers. If you are interested in gaining more knowledge concerning that matter, please contact us and we will adjust the range of topics to make them suitable for your needs and expectations. Our experts will present those confusing book theories in a clear, easy to understand and interesting way along with actual examples from the sports arena as well as everyday life.